A lot of time and energy can be spent on promoting your business to potential prospects. But what about showcasing your business to potential employees? You need the right talent, but the process for employees can be boring and intimidating at the same time. That is not a good recipe to get people excited about working for you!
Hiring is a two way street; you are interviewing and probing, but the candidate is evaluating your business as well before they make a commitment as there are plenty of options to find employment. As a business, your goal should be to find someone as quickly as possible so you don’t continue to waste time and money during the process.
Instead of the traditional way of having your potential employees read a boring piece on your website, why not mix it up and hit them with something unexpected? What method is one of the best ways to engage people today? Video.
This is where a video highlighting why someone should work at your business can be so beneficial. Here are four ideas that can help elevate the experience:
1. Have an interview with the owner explaining what the business does in a fun and exciting way.
2. Interview various employees and team members and have them talk about firsthand why working there was a great decision for them.
3. Showcase the office by doing a walkthrough (not slowly, but high energy to keep them engaged).
4. Have a specific video talking about the position you are looking to fill. This can help personalize and tailor the experience to the candidate to help them feel a better connection.
Video is going to continue to get bigger, now is the time to jump in and make it work for your business.